CHARLOTTE GODFREY ART
Art Director -
Dorking Distillery
Commissioned by Dorking Distillery to design and develop a new bottle collection.
Leading the creative from concept through to production and brand direction.
From Concept to Collection.
Commissioned to create six new bottle designs, From initial moodboards I developed the visual direction, artwork and production-ready label designs redefining the brand’s aesthetic through hand-crafted illustration and considered design.
Hand-Painted. Digitally Refined.
​Each design began as original hand-painted artwork, then refined digitally and intertwined in Photoshop to create the tapestry of botanicals. Then all the important label details added and the wrap around seamless design is ready and prepared for specialist laser printing.
A balance of traditional craft and modern production.
A Unified Collection.
Six cohesive designs brought together to elevate shelf presence and strengthen brand identity.
A full visual refresh distinctive, premium and instantly recognisable.
Beyond the Bottle.
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The project expanded into gift box packaging, refill pouch design and wider visual branding ensuring consistency across product, packaging and point of sale.
Design that considers the full customer experience.
Creative Direction & Brand Visuals.
My role evolved into Art Director shaping the distillery’s visual identity, styling and capturing high-end brand content, and contributing to the overall aesthetic direction across digital and social platforms.