CHARLOTTE GODFREY ART
DORKING DISTILLERY
ART DIRECTOR ROLE
Commissioned by Dorking Distillery to design and develop a new bottle collection.
Leading the creative from concept through to production and brand direction.
From Concept to Collection.
Commissioned to create six new bottle designs, From initial moodboards I developed the visual direction, artwork and production-ready label designs redefining the brand’s aesthetic through hand-crafted illustration and considered design.
Hand-Painted. Digitally Refined.
Each design began as original hand-painted artwork, then refined digitally and intertwined in Photoshop to create the tapestry of botanicals. Then all the important label details added, the wrap around seamless design is ready and prepared for specialist laser printing.
A balance of traditional craft and modern production.
A Unified Collection.
Six cohesive designs brought together
to elevate shelf presence
and strengthen brand identity.
A full visual refresh distinctive,
premium and instantly recognisable.
Beyond the Bottle.
The project expanded into gift box packaging,
refill pouch design and
wider visual branding
ensuring consistency across product,
packaging and point of sale.
Design that considers the
full customer experience.
Creative Direction & Brand Visuals.
My role evolved into Art Director
shaping the distillery’s visual identity,
styling and capturing high-end brand content.
Contributing to the overall aesthetic direction
across digital and social platforms.